Blaze ‘Go Gold’ for childhood cancer
September is Childhood cancer awareness month, and this Sunday (22nd September) vs. Cardiff Devils (5.30pm) we are Passing The Smile, Being Bold and Going Gold to help raise awareness and essential funds for Children’s Cancer and Leukaemia group (CCLG) in memory of Blaze fan and local Coventry boy Ben Crowther.
Ben was a guest of ours before Christmas at the MK Lightning game and presented the Man of the Match awards. Sadly, Ben gained his superhero wings in June. Throughout treatment for Alveolar Rhabdomyosarcoma Ben wanted to Pass his Smile to other people to cheer them up. Ben’s family and friends are determined to make a difference to other children affected by cancer. Pass the Smile is Ben’s legacy.
Childhood cancer is the biggest killer (by disease) of children. In the UK there are 1860 children (age 0-14) diagnosed each year. Survival rates very much depend on the type of cancer, but around 2 in 10 children will die within 5 years of diagnosis. Further research is urgently needed and in Ben's name, under the charity name of ‘Pass The Smile’ his parents with help from the community, are working to raise funds to try and help achieve this.
On Sunday, we’ll be decking out the arena in yellows and golds and we invite all our supporters to bring or wear a yellow or gold accessory to help raise awareness and remember Ben. Gold ribbons will be on sale from around the arena and all funds raised will go to ‘Pass The Smile’ in support of CCLG.
Some of Ben’s family, friends and members of the NHS will be at the game and Ben’s brothers, Harry and James will present the post-game Man of the Match awards.
Ben is missed every single day and remembered with a smile by everyone who knew him. Ben loved hockey (and all sports!) and brightened up everyone’s day on his visits to the Skydome.
How you can help?
If you can, please support the event by buying a ribbon on the night or elsewhere, sharing and re-tweeting the social media posts about the game and by wearing yellow or gold accessory on Sunday.
If you wish, you can donate online to raise funds to support research into Ben’s specific cancer rhabdomyosarcoma here:
You can also make a donation of £5 to Ben’s named fund at CCLG by texting CCLG 5 BEN to 70300.
Like CCLG on Facebook
Follow @CCLG_UK on Twitter
Follow @CCLG_UK on Instagram
Use the hashtag #ChildhoodCancerAwarenessMonth on all social media channels.
Download the free Facebook and Twitter headers images and gold ribbon profile pictures to help raise awareness: